Management Strength of TOWS Matrix Samples †MyAssignmenthelp.com

Question: Discuss about the Management Strength of TOWS Matrix. Answer: Strength of TOWS Matrix The main strength of TOWS Matrix is that it can be used as a structural planning tool which helps in determining the threats, opportunities, weakness, and strength for a company (Bohari, Hin and Fuad, 2017). This tool is essential for identifying the external and internal aspects of the surroundings of the organization in order to achieve the desired goals. Weakness of TOWS Matrix The main weakness of TOWS Matrix is that this tool fails to prioritize issues and does not always provide appropriate solution or decisions that can benefit the organization (David, David and David, 2017). Furthermore, these tools can help in generating many ideas but at the end fails to choose the best among them. Strength of Porters Generic Strategy The main strength of Porters Generic Strategy is that it helps the organization to determine the difference between the product and services which is also essential in order to achieve the competitive advantage (Sitnikov et al. 2015). This tool provides three generic strategies like cost leadership, focus and differentiation to attain competitive advantage. Weakness of Porter Generic Strategy The weakness of Porter Generic Strategy is that there is always a risk of loyalty issues with customers (Wicker et al. 2015). Moreover, the organizations who apply this strategy have limited opportunity to grow as it only focuses on a constricted scale. References Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis.Geografia-Malaysian Journal of Society and Space,9(1), pp.141-158. David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a new marketing tool.Journal of Strategic Marketing,25(4), pp.342-352. Sitnikov, C., Vasilescu, L., Ogarca, R. and Tudor, S., 2015. Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives.Amfiteatru Economic,17(40), p.909. Wicker, P., Soebbing, B.P., Feiler, S. and Breuer, C., 2015. The effect of Porter's generic strategies on organizational problems of non-profit sports clubs.European Journal for Sport and Society,12(3), pp.281-307.